Welcome To CATO
Who Is CATO
We have changed our brand name from MoneySmrt to Cato, but we still have the same philosophy – to help you to automate your finances and become financially healthy.
After undertaking a consumer survey Cato came out by far the most popular name for a new financial health service which helps consumers and businesses to make smart financial decisions.
What Does Cato Mean?
Cato stems from Roman times which was given as a title to those considered smart and intelligent. Cato the Younger was a senator known for his strict democratic values and intelligent decision making – two concepts that we have incorporated in Cato our brand.
We are not a bank or a banking provider we create technology that is designed to give you access to financial tools to increase your financial health. Unlike other fintechs, challengers, budgeting apps and even banks, we are driven by our main aim – to help millions to save more and be financially healthy. This means when we create a product or service it is designed with your financial wellbeing first in mind before we even look at the technical side.
Using advanced technology and partnerships Cato will not only help millions to save more but also shape the technology landscape that places your finances within your own hands.